What are you doing to increase your value and services to your clients? Have you moved beyond simple product sales into value-added services such as program selling? If you are looking for new sources of revenue, for adding value and becoming a more integral partner with your customers, the premium incentive industry may offer you professional help, sales training and access to some of America’s favored brand names.
These are services that can differentiate you from your competitors and make you more relevant to the needs of your clients. Those are the two key things that can assure you profits for years to come. Opportunities abound for consumer sales promotions such as sweepstakes, contests, mail-in premium offers, loyalty programs and rewards; for sales incentives to motivate the force to sell more, sell more profitable products and services, activate old accounts and hunt for new ones; for trade incentives to build brand support, energize the channel partners and get displays and features; for employee engagement to attract and retain the best talent, train them, recognize them and create great cultures. Program selling can get you into new areas such as safety, wellness and fundraising. These are all areas of growth and relevancy that can build your business and professionalism.
There remains however some pretty big “cultural” issues that create a gap between the promotional products and premium incentive industries. That gap, however, is narrowing. PPAI has been offering the popular and exciting ‘brand’ pavilion at PPAI Expo, SAAC Show and PROMOTIONS EAST. The Incentive Marketing Association has recently created a Promotional Products Provider Council strategic industry group for suppliers and distributors seeking to learn new skills.
In a few weeks, I’ll be addressing the premium industry representatives group and I want to share with them your concerns, your needs and help them serve you better. Could you help by taking this brief 12 Question Survey? Thanks!
To take the survey, please click here.
